The Australian Bond Exchange (ABE) seek to provide Australian Investors with access to the Australian Bond Market by removing some of the barriers to entry and disrupting the pricing model currently in place allowing access for all investors not just institutions. Prior to their IPO we refreshed ABEs branding in preparation for the float and worked with them and their advisors on the design and production of the IPO documentation. After the float we returned to the branding to build all the brand tools they will need.